Serrinha is a traditional coffee and pottery farm, owned by the same family since 1899. With 120 hectares of land, it is located in the rural area of Bragança Paulista – 90 km from São Paulo – and is considered by the Brazilian environmental preservation agencies, as a Private Reserve of Natural Heritage. These landscape is featured by the Jaguari-Jacareí dam and the Mantiqueira mountain range.
The farm has lodgings, a restaurant – where participants will eat their meals – as well as old and modern architectural facilities that will house the activities. In Serrinha farm there is an extensive green area with trails, streams, lake for swimming, belvedere and, along the landscape, a series of objects of art that interact with the natural environment
Since 2002, the venue hosts the Serrinha Art Festival, a cultural event that takes place annually, promoting creative experiences in the preserved natural environment. In the same place, since 2013, the Serrinha Instrumental Festival is held, with presentations at the Rural Theater and Galpão Busca Vida.